Cooking up recipes
While Blinkit is primarily an instant commerce platform, it realised that by adding recipes and linking the recipes to specific ingredients that could be purchased, it could increase engagement as well as orders. However, the challenge remained in terms of creating thousands of recipes and showcasing them to the relevant customers.
Blinkit discovered that AI could help in this task. Find out how
Increasing engagement
Blinkit used generative AI to create thousands of recipes with rich data and media. This was used to enrich the catalogue and serve personalised recipes based on user taste, actions, and dietary preferences. These recipes were generated for a curated list of products using Azure OpenAI.
Consequently, Blinkit witnessed most of their customers checkout their recipes every day. This has also resulted in increased Gross Merchandise Value (GMV) added by recipes per active customer and one of the best performing assets on the homepage with an enhanced click-thru-ratio (CTR) on festive days from a single rail.
Albinder Dhindsa
Founder & CEO
Blinkit
We believe AI has the power to transform how businesses interact with customers. Our partnership with Microsoft and AI integration has enabled us to cater to customers’ unique needs and create an ever-evolving culinary and shopping experience.
Daily checkout of recipes
Increased GMV added by recipes
Blinkit is revolutionising e-commerce by making the stuff most important to you, available to you in a blink of your eye.
More details at https://blinkit.com
Bhashini
Botminds